Institute of Tourism – Fakultet za menadžment u turizmu i ugostiteljstvu

Head of the Institute:

Dora Smolčić Jurdana, Ph.D. , Full professor with tenure

Within the Institute of Tourism there are two departments:

Department of Tourism and
Department of Marketing

The importance of the Institute is reflected in the synergetic activities that link two very important and fundamental departments in tourism. The research results, especially in the field of destination marketing and management, commit us to the Institute’s continued leadership in these research areas, which are irreplaceable when it comes to responding to current trends in tourism demand.

The Institute is of no small importance when it comes to synergies within the destination and the Institute’s relationships with destinations, i.e. destination management. The contracts just signed between the faculty and the professional associations are the basis for applying scientific knowledge to concrete examples of destination management.

Department of Tourism

Head of the Department:

Zrinka Zadel, Full Professor, Ph.D.

Members of the Department:

The importance of the Department of Tourism stems from its scope of activities. The Department is actively involved in all activities of the Faculty of Tourism and Hospitality Management.
The main activities of the Department include scientific, research, professional and teaching activities of its members. The scientific activity is based on the participation of the members of the Department in the implementation of scientific research projects funded by the Ministry of Science, Education and Sports, as well as in the publication of scientific and professional works. The members of the Department actively participate in international and national scientific and professional meetings, workshops and consultations. A special area of activity is the preparation of development studies, tourism development strategies and tourism master plans, as well as specialized studies. The research results of the members of the Department contribute to the improvement of the development of tourism in the Republic of Croatia, with the aim of creating a competitive destination on the tourism market.

The members of the Department conduct research in the complex field of tourism. The focus is on the following areas:

Destination management
Tourism policy
Specific forms of tourism
Sustainable development of tourism

Teaching activities are reflected in the performance of teaching assignments at regular and in-service specialised, undergraduate and postgraduate courses in Opatija and CIS Zabok. Members of the department mentor graduate, undergraduate, and professional theses and dissertations. In addition to mentoring, members also act as reviewers of scientific papers for domestic and foreign journals and conferences. The Bologna Process is carried out and implemented through teaching activities. Taking into account the innovations in the learning process, the members of the department improve the methods and techniques of knowledge transfer and review in the teaching process.

Marketing department

Head of the department:

Lidija Bagarić, Ph.D , Associate Professor

Members of the Department:

The Department of Marketing is actively involved in all activities of the Faculty, and the members of the Department carry out the basic activities of the Department of Marketing through their teaching, scientific and professional activities. The teaching activities of the Department refer to the realization of the teaching obligations of the individual members within the framework of various subjects. The Department covers the field of marketing studied within basic courses, compulsory main courses and elective courses of university and professional studies at the Faculty of Tourism and Hospitality Management in Opatija.

As part of the scientific activity, the members of the Department participate as researchers in various scientific research projects of the Ministry of Science, Education and Sports. The members of the Department are involved in two scientific research projects. The professional activities of the members of the Department of Marketing refer to the publication of professional articles in journals important for the profession.