A research paper resulting from project activities and research collaboration within the international CROCUS project (Cross-Border Cultural and Creative Tourism in Rural and Remote Area) was presented at the ITEMA 2026 international scientific conference, held in Berlin from 4 to 6 November 2026.
Professors Dora Smolčić Jurdana, Zrinka Zadel and Elena Rudan presented the paper “Intangible cultural heritage in the rural tourism value chain: from cultural resources to value creation,” bringing the project’s activities and research findings to a wider international research audience. Funded by Horizon Europe, CROCUS aims to develop sustainable models of cultural and creative tourism that connect heritage, local communities and cross-border cooperation.
Participation in the conference helped disseminate the CROCUS project’s findings, foster the international exchange of knowledge and experience, and raise the project’s profile within the academic community.
