The CROMAR Association celebrated 35 years of activity with a formal and professional gathering held on September 18, 2026, at the Faculty of Tourism and Hospitality Management in Opatija, which also co-organized the event.
The central part of the program was dedicated to one of the current topics in modern marketing – neuromarketing. A lecture entitled “Predictive Neuromarketing: Laboratory or Algorithm in Predicting Human Gaze?” was delivered by Hedda Martina Šola, PhD, Director of the Institute for Neuromarketing and Intellectual Property.
The lecture raised a number of thought-provoking questions about the application of neuromarketing, the capabilities of modern technologies, and the role of algorithms in understanding and predicting consumer behavior.
The celebration of the 35th anniversary provided an opportunity to reflect on CROMAR’s activities and achievements to date, while also further strengthening ties between the academic and business communities and encouraging the exchange of knowledge and experience in the field of marketing.
We would like to thank all participants, members, partners, and associates whose presence contributed to the celebration of this significant anniversary.
