Joint Graduate Study Master Of Sustainable Outdoor Hospitality Management

The first European joint professional graduate study in the field of hotel management and camp management, combining theory and practise, offered at universities in the Netherlands, Croatia and Spain.

The demand for outdoor accommodation is growing rapidly in Europe and requires highly qualified professionals who are able to manage the business well in collaboration with local authorities, who also play a key role in the sustainable development of the destination. For this reason, the University of Breda, BUas (Netherlands), the University of Girona, UdG (Spain) and the University of Rijeka (Croatia), Faculty of Management in Tourism and Hospitality, have developed this new multiprofessional diploma course focused on the strategic management of large camping facilities.

It is a unique study model in English, where students study in three countries in an international environment and have the possibility to choose another country for their practise. Upon completion of the programme, students receive 3 international diplomas from three universities and 120 ECTS.

Applications for the first European joint professional graduate study Master of Sustainable Outdoor Hospitality Management programme are open until June 15 for non-EU countries and August 15 for EU students. Applicants are expected to be motivated, have 180 ECTS credits from a bachelor’s degree and a good knowledge of the English language.

For more information on how to apply, visit https://www.buas.nl/en/programmes/master-sustainable-outdoor-hospitality-management

Strong industry support and many financial grants for prospective students
The camping industry is showing great interest in supporting this type of education by offering strong partnerships with universities, not only in the creation of this study, but also in future education. The largest companies in the industry are involved in the teaching process, creating case studies and offering financial support for future students.

All students have the opportunity to receive a scholarship, and for all of them there is a guarantee of a supervised internship in the best European camps or an internship in the camping industry, which is practically a guarantee of a future job! Currently, the scholarships have been offered for three consecutive years by Emerald Partner CHARTAGO, and golden partnerships have been established with ADAC, ANWB, camping group VACANCE COL CUORE and ACSI. Many other companies support this project through knowledge exchange, guest lectures, study visits or PR. We are proud that our gold partner is also Camping Business.

All students interested in financial support should send a motivation letter to scholarships©buas.nl and mention the name Master SOHM in the request.

Study at three locations in Europe
Students attend lectures at the University of Applied Sciences Breda in the Netherlands. Breda is a beautiful and lively city in the south of the Netherlands that offers modern teaching methods but also many activities for students.

In the second semester, students transfer to the University of Rijeka in Croatia to the Faculty of Tourism and Hospitality Management. Kvarner and closer Istria are the two most developed tourist regions in Croatia with strong hotel and outdoor accommodation structures. Rijeka, as a major city close to the Austro-Hungarian resort of Opatija, offers students the best possible environment to live, feel and learn about tourism and outdoor hospitality. He will also work at camping resorts in Croatia on sustainable business challenges in park design, stakeholder engagement, human resource management, conceptual design and strategic management. After the second semester ends before summer, students can still find a summer job.

In the second year, during the third semester, students transfer to the University of Girona (Spain) to deepen their academic and business knowledge. The historic city of Girona is not only the most interesting city to study and live in, it is also close to some of the best European campsites on the Catalan coast.

During the final semester, students will not only write a selected thesis, but also work as interns and develop a field research project in an important European outdoor tourism region. The mentoring programme will allow them to deepen their practical skills and knowledge.

More information: https://camping-master.eu

The study program of the joint professional graduate study aims to achieve interdisciplinary qualifications at the level of EQF 7. Within this framework, graduates of the part-time program can obtain the following degrees, among others:

• The ability to apply the professional knowledge and skills acquired in the course of study, the ability to learn and demonstrate ethical and moral behavior,
• Research skills in the function of industry development and practical action leading to the possibility of achieving positive change in one’s environment,
• The ability to act from a broader professional perspective and in collaboration with a multidisciplinary network of professionals as a prerequisite for successful professional practice,
• The ability to influence change in one’s profession by solving complex and applied challenges in practice that provide a strong impetus to the development of the profession.

Based on the analysis and research conducted in the CAMPMASTER project, 16 learning outcomes were defined for the joint master’s degree program in Sustainable Outdoor Hospitality Management. They are divided into the following four groups of learning outcomes: Knowledge and Understanding, Intellectual Skills, Practical Skills, and Transferable Skills.

A. Knowledge and Understanding

The student will be able to demonstrate the following:

1. advanced knowledge and understanding of the phenomenon of tourism and the political, social, economic, and technological context that influences tourism and its future,
2. for an active, research-based, and thoughtful approach to outdoor hospitality management issues,
3. comprehensive integration of theories into complex practical situations,
4. knowledge and understanding of the stakeholders, organizations, and how their outdoor foodservice business functions and processes are managed.

B. Intellectual Skills

Students will be able to demonstrate:

1. critically evaluate the aspects and implications of the international tourism environment,
2. integrate and synthesize evidence from a range of sources to support findings, proposed solutions, and suggested interventions,
3. successfully research the international and intercultural context of the destination and its stakeholders and apply this knowledge to tourism management strategies,
4. answer strategic questions and make decisions in complex and unpredictable situations.

C. Practical Skills

The student will be able to

1. demonstrate confidence and competence in the use of information technologies, including working effectively in an online environment,
2. conduct research on tourism topics, either alone or in a team,
3. apply appropriate skills to communicate effectively in academic and professional situations,
4. prepare and present academic and professional reports.

D. Transferable Skills

Students will be able to:

1. demonstrate personal responsibility and originality in evaluating and solving problems through the formulation, implementation, and revision of personal research plans,
2. develop and strengthen attitudes and skills for lifelong learning in a changing and complex environment,
3. apply a range of interpersonal skills, including effective listening, negotiating, persuading, and presenting, while demonstrating openness and sensitivity to differences in other people’s cultures and environments,
4. manage one’s own motivation, tasks, and ambitions in an entrepreneurial, innovative, and professionally appropriate manner.

In addition to specific competencies, students develop the ability to think creatively in solving complex problems in the field of business management, evaluate highly specialized knowledge in the field of management, tourism and hospitality, which can be the basis for original thinking, manage complex communication and the process of cooperation in different social groups in unpredictable social situations, make decisions under uncertain conditions, take personal and team responsibility for strategic decisions and execution of tasks under unpredictable circumstances, and the ability to assume ethical and social responsibility in the execution of tasks.

FIRST YEAR

PROFESSIONAL GRADUATE STUDY

2024./2025.

I. SEMESTER

Held on location – BREDA UNIVERSITY OF APPLIED SCIENCES, NETHERLAND
N.br.	TEACHER	SUBJECT	LECTURE	EXERCISES	SEMINARS	ECTS
1.	Erdinc Cakmak, Ph.D., Associate Professor	Contemporary Marketing, Context and Trends	30	0	30	6
2.	Ray Boland, Ph.D., Associate Professor Rami Isaac, Ph.D., Associate Professor	Destination Stakeholders Management	30	0	30	6
3.	Jeroen Klijs, Ph.D., Full Professor Jos van der Sterren, Ph.D., Associate Professor	Destination Development, Finance & Organisation	30	0	30	6
4.	Celiane Camargo – Borges, Ph.D., Associate Professor	Team Performance & Creative Leadership	15	0	15	2
5.	Erdinc Cakmak, Ph.D., Associate Professor	Cross Cultural Studies	30	0	10	4
6.	Harald Buijtendijk, Ph.D., Associate Professor	Qualitative Research Process Methods	30	0	30	6

II.  SEMESTER

Held on location – FACULTY OF TOURISM AND HOSPITALITY MANAGEMENT, CROATIA
N.br.	TEACHER	SUBJECT	LECTURE	EXERCISES	SEMINARS	ECTS
1.	Sandra Janković, Ph.D., Full Professor with tenure	Financial reporting	15	0	15	3
2.	Ana Maria Vrtodušić Hrgović,  Ph.D., Associate Professor Marinela Krstinić Nižić, Ph.D., Full Professor	Sustainable Management in Outdoor Hospitality	30	0	45	9
3.	Marina Laškarin Ažić, Ph.D., Assistant Professor	Customer Relationship and Sales Management	30	0	30	6
4.	Josipa Cvelić Bonifačić, Ph.D., Assistant Professor	Management and Operations	30	0	45	9
5.	Josipa Cvelić Bonifačić, Ph.D., Assistant Professor	Outdoor Hospitality Innovation	15	0	15	3

III. SEMESTER

Held on location –  UNIVERSITY OF GIRONA, SPAIN
N.br.	TEACHER	SUBJECT	LECTURE	EXERCISES	SEMINARS	ECTS
1.	Ester Martínez, Ph.D., Associate Professor	Destination Economic Management
2.	Maria Torres, Ph.D.  Assistant Lecturer	Sustainable Development of Tourism	15		15	3
3.	Marta Solans, Ph.D., Assistant Lecturer	Quantitative Research Methods	15		15	3
4.	Raquel Camprubí, Ph.D., Associate Professor	Tourism Science and Research	15		15	3
5.	Dani Blasco, Ph.D., Associate Professor	Management Skills	15		15	3
6.	Joaquim Majó, Ph.D., Associate Professor Sandra Janković, Ph.D., Full Professor with tenure	Revenue and Yield Management	15		15	3
7.	Lluís Coromina, Ph.D., Associate Professor	Experience Design	15		15	3
8.	Adriadna Gassiot, Ph.D. Assistant Lecturer	Strategic Management	15		15	3
9.	Yassine Boualla, Assistant Lecturer	Food and Beverage Management	15		15	3
10.	Yassine Boualla, Assistant Lecturer	Financial Management of Tourism Products	15		15	3

IV. SEMESTER

Held on location – FACULTY OF TOURISM AND HOSPITALITY MANAGEMENT, CROATIA
N.br.	TEACHER	SUBJECT	LECTURE	EXERCISES	SEMINARS	ECTS
1.		Master Thesis				12
2.	Josipa Cvelić Bonifačić, Ph.D., Assistant Professor,   Jos van der Sterren, Ph.D., Associate Professor	Transformation Project: Traineeship		540		18

1.1. Contemporary Marketing, Context and Trends – Syllabus

1.2. Destination Stakeholders Management – Syllabus

1.3. Destination Development, Finance & Organisation – Syllabus

1.4. Team Performance & Creative Leadership – Syllabus

1.5. Cross Cultural Studies – Syllabus

1.6. Qualitative Research Process Methods – Syllabus

2.1. Financial reporting – Syllabus

2.2. Sustainable Management in Outdoor Hospitality – Syllabus

2.3. Customer Relationship and Sales Management – Syllabus

2.4. Management and Operations – Syllabus

2.5. Outdoor Hospitality Innovation – Syllabus

3.1. Destination Economic Management – Syllabus

3.2. Sustainable Development of Tourism – Syllabus

3.3. Quantitative Research Methods – Syllabus

3.4. Tourism Science and Research – Syllabus

3.5. Management Skills – Syllabus

3.6. Revenue and Yield Management – Syllabus

3.7. Experience Design – Syllabus

3.8. Strategic Management – Syllabus

3.9. Food and Baverage Management – Syllabus

3.10. Financial Management of Tourism Products – Syllabus